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A different watch for every step of the way

Based in Dubai, two German executives traveled the world for years as part of their corporate functions. While their jobs required being suited up for day meetings, evening functions were most often the smart casual type. Weekends on the other side, started at the beach or by the pool only to end in one of the many vibrant social venues Dubai has to offer.

This multi-faceted lifestyle combined with the German love for punctuality, organization and efficiency lead our two founders to come up with a versatile, minimalistic yet stylish watch that could accompany them in their journey and keep up with their active lifestyle. Elegant, Sporty, fashionable and personalized. A different watch for every step of the way, versatile in every sense of the word. Whether in the boardroom of a multinational firm, on the deck of a cruising sailboat or out in a club a simple change of the wrist band transforms the watch to suit the occasion.

Combining the skills and precision of an artisan with the playfulness and flexibility of a monkey, the brand name came naturally. Some also claim that the attributes of the artisan and the monkey are directly linked to our founders’ personalities, who’s who is a secret they are yet to reveal.

Whether in the boardroom of a multinational firm, on the deck of a cruising sailboat or out in a club a simple change of the wrist band transforms the watch to suit the occasion.